diff --git a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/ChatIdentifier.kt b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/ChatIdentifier.kt
index 872bda30e3..b005d1b9e9 100644
--- a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/ChatIdentifier.kt
+++ b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/ChatIdentifier.kt
@@ -13,8 +13,9 @@ import kotlinx.serialization.json.JsonPrimitive
 import kotlinx.serialization.json.longOrNull
 import kotlin.jvm.JvmInline
 
+const val internalTgLinksBeginning = "tg://"
 const val internalLinkBeginning = "https://t.me"
-const val internalUserLinkBeginning = "tg://user?id="
+const val internalUserLinkBeginning = "${internalTgLinksBeginning}user?id="
 
 @Serializable(ChatIdentifierSerializer::class)
 @ClassCastsIncluded
diff --git a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/Common.kt b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/Common.kt
index 73fa5dec7b..11e4e6fbe3 100644
--- a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/Common.kt
+++ b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/Common.kt
@@ -41,7 +41,10 @@ typealias WebAppQueryId = String
 @JvmInline
 value class CustomEmojiId(
     val string: String
-)
+) {
+    val appLink
+        get() = "${internalTgLinksBeginning}emoji?id=$this"
+}
 
 typealias Seconds = Int
 typealias MilliSeconds = Long
diff --git a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/message/textsources/CustomEmojiTextSource.kt b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/message/textsources/CustomEmojiTextSource.kt
index 01a68e1935..cc958faf5a 100644
--- a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/message/textsources/CustomEmojiTextSource.kt
+++ b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/types/message/textsources/CustomEmojiTextSource.kt
@@ -16,8 +16,8 @@ data class CustomEmojiTextSource @RiskFeature(DirectInvocationOfTextSourceConstr
     override val subsources: TextSourcesList
 ) : MultilevelTextSource {
     override val markdown: String by lazy { source.customEmojiMarkdown() }
-    override val markdownV2: String by lazy { source.customEmojiMarkdownV2() }
-    override val html: String by lazy { source.customEmojiHTML() }
+    override val markdownV2: String by lazy { source.customEmojiMarkdownV2(customEmojiId) }
+    override val html: String by lazy { source.customEmojiHTML(customEmojiId) }
 }
 
 @Suppress("NOTHING_TO_INLINE", "EXPERIMENTAL_API_USAGE")
diff --git a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/utils/internal/StringFormatting.kt b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/utils/internal/StringFormatting.kt
index 6a5ee9091a..ce3a22f25e 100644
--- a/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/utils/internal/StringFormatting.kt
+++ b/tgbotapi.core/src/commonMain/kotlin/dev/inmo/tgbotapi/utils/internal/StringFormatting.kt
@@ -24,6 +24,7 @@ const val htmlCodeControl = "code"
 const val htmlPreControl = "pre"
 const val htmlUnderlineControl = "u"
 const val htmlStrikethroughControl = "s"
+const val htmlCustomEmojiControl = "tg-emoji"
 
 private fun String.markdownDefault(
     openControlSymbol: String,
@@ -120,8 +121,8 @@ internal fun String.commandMarkdownV2(): String = command(String::escapeMarkdown
 internal fun String.commandHTML(): String = command(String::toHtml)
 
 internal fun String.customEmojiMarkdown(): String = toMarkdown()
-internal fun String.customEmojiMarkdownV2(): String = escapeMarkdownV2Common()
-internal fun String.customEmojiHTML(): String = toHtml()
+internal fun String.customEmojiMarkdownV2(customEmojiId: CustomEmojiId): String = "!${linkMarkdownV2(customEmojiId.appLink)}"
+internal fun String.customEmojiHTML(customEmojiId: CustomEmojiId): String = "<$htmlCustomEmojiControl $htmlCustomEmojiControl=\"${customEmojiId.string}\">$this</$htmlCustomEmojiControl>"
 
 internal fun String.regularMarkdown(): String = toMarkdown()
 internal fun String.regularMarkdownV2(): String = escapeMarkdownV2Common()